People gravitate to people who are fully authentic.

When someone is being fake, people are turned off and completely disconnect with an artist that isn’t being themselves.

Being 100% authentic is what makes you stand out with all the noise in the music industry when you create a brand that is authentically YOU!

In this next video, I share my experience at a concert with a musician that didn’t sing a single song in english, why songwriter’s should be more like dogs, and how it applies to authenticity in your songwriting.

Who is your favorite artist that you find is authentic in their songs?